Have you ever received an email containing marketing campaigns? Perhaps many of you will say, “Yes, and it even overflows”. How do you think those marketing campaigns can be sent to you? It’s a ‘wonder’ done by HubSpot CRM Mailchimp.
Here you’ll learn what HubSpot CRM Mailchimp are and their impacts on your business. Here you’ll also learn the steps to integrate those two platforms so that you can manage your business better than ever in the future.
What are HubSpot CRM and Mailchimp?
CRM is an abbreviation for Customer Relationship Management, an invention to manage all your business relationships and customer conversations. One CRM example is HubSpot, which could be integrated with a newsletter service like Mailchimp.
Many business owners trusted their websites to be integrated by HubSpot CRM. HubSpot CRM is software that assists businesses. It provides an excellent marketing, sales, and customer service management system that could enlarge business growth.
The business can easily store customer data using this CRM software in one concentrated location. Customer data could range from contact details to tasks and conversation history. HubSpot also has a user-friendly interface letting businesses access and update this data.
Thanks to HubSpot CRM, owners can also smoothly track customer interactions since it can help them log emails and meetings. There won’t be a single activity that slipped out of hand because HubSpot will neatly document those tasks.
Another advantage of HubSpot CRM that owners might love is the analytics capability. HubSpot CRM could perform progress measurement, improvement identification, and even marketing and sales efforts. So, owners could always strive for better results.
Since HubSpot CRM could help store customer data, it would be more beneficial if it integrated with Mailchimp. How does it become more advantageous? Find out the details here.
What to Know about Mailchimp?
After knowing about HubSpot CRM, it’s best to find out what Mailchimp is. What is Mailchimp, and how does it impact your business?
You might be fond of this platform since it makes your marketing strategy more effective. Mailchimp allows business owners to create email marketing campaigns (deals, birthdays, new policies) as much as needed to gain and keep customers.
These email marketing purposes may vary. Reminding customers about items in their carts, offering monthly deals, or even informing them about upcoming clearance sales.
You could also make the marketing campaigns more attractive than a regular email design since you could choose a particular template. The templates varied from Bold, Minimal, and Natural. You can even create your template by selecting ‘Start from scratch.’
Even though Mailchimp makes your email marketing look more attractive, Mailchimp won’t cost you a fortune. You may opt for the free version first, which lets you send less than 12,000 emails monthly.
To view the email campaign report, click ‘report,’ choose ‘email campaign,’ and ‘view report.’ This report will show you the data of customers who open your email and when they open it.
Furthermore, you can integrate your Mailchimp account with another CRM tool, such as HubSpot, to gain more benefits.
Advantages of Using HubSpot CRM and Mailchimp Integration
By knowing the primary purposes of HubSpot CRM Mailchimp, can you imagine what would happen if they were integrated? To understand it better, you can look at the list below.
1. Increase Targeting
Since the CRM can store all data, businesses can easily create hundreds of email campaigns. Moreover, they could categorize their email lists. The categorization is usually based on specific criteria, like transaction history, customer preferences, or level of engagement.
Hence, the CRM can ensure that the right audience will receive the right message to increase customer satisfaction.
2. Boost Personalization
Try to personalize your email marketing. This method would be beneficial as customers would love to see how much you care about them. Therefore, you’ll need HubSpot Mailchimp integration to make it easier.
The integration allows businesses to effectively access customer data saved in the CRM to personalize their email content and subject lines.
3. Analytics within One Platform
HubSpot Mailchimp integration will also make it easier for businesses to have email performance analytics—no need to install another tool or software. You can access it within the HubSpot CRM. Simple and effective.
This way, based on the data results, you may be able to identify campaigns’ deficiencies and find the best solution for the next campaign.
4. Simplify Workflow
Since the integration allows you to do everything on one platform, it simplifies the email marketing workflow. You won’t need to export and import contacts manually, and the risk of errors will be significantly reduced.
Very beneficial, isn’t it? You might want to have HubSpot CRM and Mailchimp integration now, so you can scroll down and see how it works. Check it out.
Ways to Integrate HubSpot CRM with Mailchimp
Connecting a HubSpot CRM Mailchimp account is relatively easy. You can enjoy all those benefits with just six simple steps.
- First, open your HubSpot account. There, find the main navigation bar, and click the settings icon.
- Go to ‘Integrations’ and slide to the ‘Email service provider’ in the left sidebar menu.
- Press ‘Connect email provider.’
- Select ‘Mailchimp’ in the dialog box.
- Then you’ll be redirected to a login screen shortly. Enter your Mailchimp login credentials there, and click ‘Login.’
- Click ‘Allow’ after reviewing the access requested for your account.
1. Pop-up Forms
After completing these steps, edit the pop-up forms. This feature will allow you to push contacts into Mailchimp.
- First, go to ‘Marketing > Lead Capture > Forms’ in your HubSpot account.
- Find the pop-up form you’d want to push into Mailchimp. Click ‘Actions > Edit form.’
- Then click the ‘Options’ tab in the pop-up form editor.
- Find the optional section ‘Push new contacts to your email provider,’ then click ‘Select lists.’
- When the dialog box appears, select the ‘Mailchimp list’ to add contacts who submit the form.
- Click ‘Next’ and then ‘Update’ in the top right.
2. Non-HubSpot Forms
You can follow these steps to push contacts into Mailchimp from non-HubSpot.
- First, navigate to ‘Marketing > Lead Capture > Forms’ in your HubSpot account.
- Then find the ‘non-HubSpot form’ you’d like to push to Mailchimp and click the ‘Actions’ dropdown menu. Click ‘Edit Mailchimp lists.’
- The dialog box will appear, and you may select the ‘Mailchimp list’ to push contacts to. After that, click ‘Save.’
How is it? Isn’t integrating HubSpot CRM Mailchimp simple?
Ready to Integrate Your HubSpot CRM with Mailchimp?
After knowing all the facts about HubSpot CRM and Mailchimp integration, are you intrigued to apply it to your business site? Let’s see whether this integration could significantly impact your business.